When it comes to printing, the paper you choose makes a huge difference in the final product. Here’s a guide to help you make an informed decision:
Understanding GSM (Grams per Square Meter)
The higher the GSM, the thicker the paper. Lightweight paper (70-100 GSM) is best for internal documents, while 200+ GSM is ideal for covers, cards, and luxury packaging.
Glossy vs. Matte vs. Textured
- Glossy: Vibrant finish, great for photos and posters.
- Matte: Non-reflective and elegant, perfect for reading materials.
- Textured: Adds a unique feel and visual depth; great for invites and premium branding.
Choosing Paper by Application
- Brochures: 170-200 GSM glossy or matte
- Invitations: 250+ GSM textured
- Flyers: 130-170 GSM matte or gloss
Eco-Friendly Options
Opt for recycled or FSC-certified papers that maintain quality while reducing environmental impact.
The success of any print project lies in the details — and paper choice is one of the most important. Whether you’re going for glossy brochures or textured invitations, selecting the right paper ensures a polished and professional finish. Take the time to understand your options and elevate your brand with every print.
